What is the role of packaging?
1. Obviously, easy to delivery, ecofriendly and play an important role in packaging design.
2. A package on a shelf has about 3 seconds to grab the customer’s attention.
3. The grocery store shelf is the first, last, and potentially only time to facilitate a buying decision for lots of new products,
4. Packaging have a good effect of purchases – POPAI shows that consumers enter a store planning to buy about 10 items, buy usually, they take nearly 20 items to the cashier's.
It’s amazing, and perhaps extremely unfortunate that despite the importance of packaging, it can veer so far off course from the core brand experience. As marketers and strategists, we have an opportunity to encourage our clients to bring packaging closer in to the brand communications. In addition, we need to avoid the temptation of overloading the package with marketing messages, making it ineffective (a great illustration is the ‘Microsoft designs the iPod Package’ video)
Who do you consider to be a good packaging designer?
My favorite designer is Kenyahara. And also he is an outstanding packaging designer. Some key words of his project: minimalism, easy to read and ecofriendly.
What is carbon footprint?
A carbon footprint is a measure of the impact our activities have on the environment, and in particular climate change. It relates to the amount of greenhouse gases produced in our day-to-day lives through burning fossil fuels for electricity, heating and transportation etc.
The carbon footprint is a measurement of all greenhouse gases we individually produce and has units of tonnes (or kg) of carbon dioxide equivalent.
A carbon footprint is made up of the sum of two parts, the primary footprint (shown by the green slices of the pie chart) and the secondary footprint (shown as the yellow slices).
1. The primary footprint is a measure of our direct emissions of CO2 from the burning of fossil fuels including domestic energy consumption and transportation (e.g. car and plane). We have direct control of these.
2. The secondary footprint is a measure of the indirect CO2 emissions from the whole lifecycle of products we use - those associated with their manufacture and eventual breakdown. To put it very simply – the more we buy the more emissions will be caused on our behalf.
What is green packaging?
Keywords: Recycling, no plastic, light and the low rate of carbon footprint.
What is traffic light labeling?
A Traffic light rating system is a system for simply indicating the status of a variable using the familiar red, amber (yellow) or green of traffic light.
Field of use restrictions, e.g. agriculture, wood preservative;
User restrictions;
1 The crop or situation that may be treated
2 Maximum individual dose/application rate
3 Maximum number of treatments or maximum total dose
4 Maximum areas or quantity that may be treated
5 Latest time of application, harvest or re-entry interval
6 Operator protection or training requirements
7 Environmental protection requirements
8 The trade name and marketing company of the product
9 The MAPP (registration) number
10 The product's active ingredients (and their concentrations)
11 Any necessary hazard symbols
12 Precautions to be taken during use
13 Medical advice
14 Safe disposal of the product
15 Advice on what pests (including diseases and weeds) the product controls
