Major project brief:
Topic name:
Redesign the visual identity and strategy of acupuncture clinic in UK
Introduction:
Nowadays, there is lots of acupuncture clinic in UK, but a host of acupuncture clinic do not have a professional advertising and business plan, which give a low-class impression to customers.
Thus, I hope to redesign the visual identity and business plan of a Traditional Chinese acupuncture clinic in UK. And I hope give a professional and high-class impression to clients of Chinese traditional clinic.
Target Market:
My target clients are 20-40 white collars.
Solutions:
Chinese traditional acupuncture has a great reputation in the world. And the first known book of Chinese Medicine, the Classic of Internal Medicine of the Huang DI, dates back to between the first century BC and the first century AD.
What is more, Traditional Chinese acupuncture is a tested healthcare system that has been practiced for thousands of years in China. And it is an excellent way to treat office disease, such as eyes and spinal column disease.
However, Even though there is lots of vary kinds of acupuncture clinic in the London, and almost half the practitioners follow the non-traditional Chinese Medicine (TCM) practices.
Thus, I hope take force on traditional Chinese acupuncture, and redesign the visual identity and business plan of a Traditional Chinese acupuncture clinic ‘Fangjin’ in China Town, London. And I hope give a professional and high-class impression to clients.
Deliverable:
Design elements:
Visual identity (Company name, logo, typographic style, color palette etc.)
Application concept:
Printed communications:
1 business card
2 poster
3 flyer
4 letter
5 brochure
Online communications:
1 website
2 E-newsletter template
Tools:
1 brand guidelines
2 marketing plan
