Final Effect

Critical reflection ( Process)

strategy

Brief of Final Project

Major project brief:

Topic name:

Redesign the visual identity and strategy of acupuncture clinic in UK

Introduction:

Nowadays, there is lots of acupuncture clinic in UK, but a host of acupuncture clinic do not have a professional advertising and business plan, which give a low-class impression to customers.

Thus, I hope to redesign the visual identity and business plan of a Traditional Chinese acupuncture clinic in UK. And I hope give a professional and high-class impression to clients of Chinese traditional clinic.

Target Market:

My target clients are 20-40 white collars.

Solutions:

Chinese traditional acupuncture has a great reputation in the world. And the first known book of Chinese Medicine, the Classic of Internal Medicine of the Huang DI, dates back to between the first century BC and the first century AD.

What is more, Traditional Chinese acupuncture is a tested healthcare system that has been practiced for thousands of years in China. And it is an excellent way to treat office disease, such as eyes and spinal column disease.

However, Even though there is lots of vary kinds of acupuncture clinic in the London, and almost half the practitioners follow the non-traditional Chinese Medicine (TCM) practices.

Thus, I hope take force on traditional Chinese acupuncture, and redesign the visual identity and business plan of a Traditional Chinese acupuncture clinic ‘Fangjin’ in China Town, London. And I hope give a professional and high-class impression to clients.

Deliverable:

Design elements:

Visual identity (Company name, logo,  typographic style, color palette etc.)

Application concept:

Printed communications:

1 business card

2 poster

3 flyer

4 letter

5 brochure

Online communications:

1 website

2 E-newsletter template

Tools:

1 brand guidelines

2 marketing plan 

Critical Debates in Design ( task eight )

What is your opinion on sustainable design?

Sustainable design is about looking far into the future, but it is also about seizing the opportunities of the moment. Our future is being designed today, and as a company we are more committed than ever to helping our customers realize the unlimited potential of sustainable design. (Reference: Carl Bass, President and CEO, Autodesk)

For me, sustainable design is:

1. Future design:

We need design something for future. Using a new resource to replace main raw materials, such as oil.

Solar Energy

2. Eco-friendly:

Designers should take more focus on materials instead of just consider of the final effect. And also designers need to design some projects to raise people awareness of environment problem, especially, in developing country.

           

3. Redesign

Sometime designers do not need to create a new thing. Redesign also is an excellent way to make the world more efficient and eco-friendly.

 Recycled materials

Ten things learned from critical debate design course